Hey, I'm Alan. I'm a product designer who's built and led design orgs, shaped early-stage products, and helped teams scale with systems that actually work. I care about clarity, craft, and momentum—especially in the messy 0→1 and 1→n stages.

Right now I'm leading design and marketing at Sibi, where we're building tools that make it easier to buy, track, and manage materials across properties. My work spans product, brand, and go-to-market—connecting the dots between what we're building and how it's understood.

Before Sibi, I built and later led the design team at Litmus, helping people test and perfect their email before sending. I scaled design at Vitally, building tools for customer success teams. And I led design at Teamflow, where we created spatial software to help remote teams collaborate and feel more connected. I've shipped redesigns, launched platforms, introduced design systems, mentored teams, and helped products grow through thoughtful design and strategy.

I think good design should adapt to you, reduce friction, and make space for focus—whether you're writing, building, or figuring things out. I like systems that scale, interfaces that feel obvious (in the best way), and tools that actually help people do their jobs better.