I design the product, the system, and the story around it. Then I build the team that keeps it all moving. Fifteen years of taking companies from first prototype to scaled platform, and I still ship code.

Work

Sibi — Head of Design AI procurement platform for property operations → Teamflow — Founding Designer Spatial virtual office, seed to Series B → Vitally — Head of Design Customer success platform for B2B SaaS teams → Alan Tippins Labs — Maker Handcrafted indie products →

Writing

The Missing Layer in Design Systems: Reasoning as Infrastructure Design systems excel at visual consistency but miss the reasoning layer. Jan 2026 ↗ The new rules of UX (for AI Agents) Agents need different UX patterns than traditional interfaces. Apr 2025 ↗ Language is the new canvas How natural language is becoming the primary design tool. May 2025 ↗ From Figma to the App Store Building and shipping an iOS app as a designer. Jan 2026 ↗